12th of September 2017


MediaCityUK - Salford


50 + Places Left


7 Speakers


Manchester’s iconic Media City is set to host VSI’s third global summit for Executive Directors. Industry power brokers, elite northern powerhouse business leaders and politicians will descend on the city’s cutting edge technology hub on September 12 to debate strategic leadership of a global sporting city. Sport is cut deep in the Manchester’s DNA. Its two footballing giants need no introduction while British cycling is proud to be housed in the spectacular velodrome. Old Trafford Cricket ground, home of Lancashire CC is one of the truly great Test arenas in the world. The event will take Manchester’s success as a case study from which delegates can learn about strategic leadership from a contemporary/real world perspective. Challenge your thinking and immerse yourself in the world of high performance to become a better leader.

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Who's here this year

Garry Cook
Garry Cook
Senior Global Sporting Director
Andy Burnham
Andy Burnham
Mayor of Greater Manchester
Sir Howard Bernstein
Sir Howard Bernstein
Chief Executive of Manchester City Council, Council 1998 – 31 March 2017
Prof Chris Brady
Prof Chris Brady
Professor of Management Studies
Kelly Sotherton
Kelly Sotherton
GB Olympian
James Cooper
James Cooper
Presenter, Sky Sports
Goldie Sayers
Goldie Sayers
GB Olympian
Diane Modahl
Diane Modahl
Track and Field Olympian
Andy Mcintyre
Andy Mcintyre
Chairman, VSI

The Network

  • An invitation-only audience of over 150 senior leaders from global organisations celebrating sport, business & politics and how they interact with each other.
  • Build a network – personal and professional – across teams, leagues, brands and industry stakeholders who are elevating this important topic.
  • Meet the individuals who are championing progress and celebrating this high profile area.

The Agenda

This unique day of thought leadership will showcase world class examples of strategic leadership sport, business & politics.

Exploring real world case studies of strategic leadership across the global landscapes of sport, business and politics

Keynote sessions and discussion panels from the main players who are actively succeeding.

What to expect

An opportunity for leaders in sport to develop their knowledge and skills within a high-calibre peer group, participants are immersed in the world of high performance leadership. Participants will explore their personal leadership philosophy before discussing how to manage talent, build high performing teams and drive change. Sessions will be run by the leading high performance experts in the sports industry.

You will

  • Be immersed in a stimulating learning environment and engage in high level debate with peers.
  • Increase your self-awareness and develop a strong personal leadership philosophy.
  • Learn practical skills to manage high performing individuals and teams.

Learning Outcomes

  • Leadership philosophy and personal purpose
  • Managing talent
  • Building high performing teams
  • Strategic management
  • Leading change and innovation

Gain an insight into

How to Lead and motivate others

HOW TO Effectively develop teams to achieve strategic goals

HOW TO Drive change and innovation through the organisation

Event Supporters

Conference Agenda

Andy Burnham, Mayor of Greater Manchester

Manchester in the future: A world class vision
  • The role of sport and business in the future transformation of Manchester
  • Excellence for everyone
  • Growing new leaders in sport and business.

PANEL DISCUSSION: Interview by James Cooper with Garry Cook and Nick Smith

Panel discussion facilitated by James cooper:

If McGregor had won, perhaps the boyhood United fan would have thanked Man City

It all started in 2008 when the Carrington training centre was not fit for purpose at Manchester City, Platt Lane was too small for the modern day academy and the land in East Manchester and its stadium needed regeneration and development ….but who thought this might lead to inspiring Las Vegas to become the capital of sports in the USA. Garry and Nick will tell the story of how a well thought out vision became a reality.

Garry Cook, Senior Global Sporting Director

Garry Cook is a British sports executive, having worked for Manchester City between 2008 and 2011 and Nike between 1996 and 2008. Cook as the Global Brand and International development officer for the UFC was part of the management team involved in the recent sale to WME/IMG for $4bn

Nick Smith, Senior Global Sporting Director

Nick Smith - Born in South Africa, a Director and key leader of the Pro Leisure group. Responsible for the MCFC infrastructure projects and the UFC MMA performance institute.

Interview by Dianne Modahl with three Olympians

Diane interviews three former Olympians about moving from elite sport in to business:
  • Kelly Sotherton, former heptathlete for Great Britain
  • Goldie Sayers, former javelin thrower for Great Britain
  • Beth Tweddle GB Olympian

Panel discussion facilitated by James Cooper

Andy Anson, Global president of Teneo Sports , Barbara Slater- Director of BBC Sport Bringing sport, business & politics together
  • Working together to secure Manchester’s place as world leaders in sport and business.
  • Northern Powerhouse
  • The role of broadcasting – impact of BBC move to the North

The programme is subject to change

Why attend

VSi Global Summit for Executive Directors have attracted 300 senior executives from across elite sport, from 30+ countries representing over 36+ sports with 100+ brands

World – leading thought leadership from key influencers from global sport

Who attended in 2016


Event Sponsors

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Event Price list



Conference Name: VSI Sporting Directors Summit: strategic leadership of a global sporting city
Start Date: 12th Sep 2017
Duration – Day(s): 1
Conference Venue: MediaCityUK



Conference Name: VSI Sporting Directors Summit: strategic leadership of a global sporting city
Start Date: 12th Sep 2017
Duration – Day(s): 1
Conference Venue: MediaCityUK

Group Bookings


Conference Name: VSI Sporting Directors Summit: strategic leadership of a global sporting city
Start Date: 12th Sep 2017
Duration – Day(s): 1
Conference Venue: MediaCityUK

Event Location

Salford Quays
M50 2HE

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